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Thursday, May 31, 2012

June .nxt gTLD conference canceled


Kieren McCarthy blamed the ongoing uncertainty surrounding the new gTLD program timetable following ICANN’s six-week TLD Application System outage.


McCarthy wrote on the .nxt web site:


Our main goal for this conference is to give a comprehensive overview of the new gTLD process, including: providing an understanding of this new market; assisting applicants in moving forward; learning lessons from the past; and giving everyone a significant new industry an opportunity to meet, debate and network. We just don’t feel this is going to be possible for the 20-22 June timeframe.


…


We gave serious consideration to running the conference despite the lack of information and tight timeline but decided in the end it would be better for everyone to hold a conference that was in a position to achieve its aims.


The conference had already signed up almost twice the number of attendees than the previous two San Francisco-based events (which were in the 150-200 range), according to McCarthy.


Tickets for the June event will be honored for the rescheduled .nxt, which is likely to happen in the late third or early fourth quarter, he said.


People who booked hotels through official channels will get a full refund, but those who made their own arrangements will have to make their own cancellations.
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Nominet launches multi-year .uk registrations


Official registry for .uk domain names is upgrading their system today to permit 1-10 year registration and renewal periods.


Similar registration terms are already standard at most domain registries and this upgrade will be welcomed with open arms by .uk registrants. Up until this day .uk domain names (.co.uk, .org.uk, .me.uk, etc) could only be registered and renewed for 2 year periods. The 1 year (wholesale) price will be 40% higher per year at £3.50 + VAT, compared to the 2 year price of £5.00 + VAT.


According to a recent poll we have been conducting at iGoldrush that asks "How many years do you typically register a domain for?", an overwhelming 68% of users have selected 1 year, so this is clearly a smart move by Nominet.


Nominet recently announced their 10 millionth .uk domain registration, and with close to an 8% growth rate. .uk is the 4th most popular domain name, after .com, .de and .net
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Domain Acquisition Versus Branding


Domain sales are on the rise, and so are the requests from end users. Domain name sales will continue to increase, thanks to the exposure that the industry has received from its forums, blogs, industry events and occasional mainstream news headlines.


However, things are changing for both domainer-to-domainer and end-user domain sales.


It would appear that the domain community is becoming more conscious about domain name quality, even if the sole purpose of a domain purchase is to monetize that domain name via domain parking. We have more quality domain names been sold, and for more realistic prices. Domain parking is still an unpredictable monetization strategy, and as such, people are more cautious about valuing domain names based on past or forecasted domain parking revenues.


This creates more reliance on the development potential of a domain name, and the likelihood that an end-user or domain developer would have interest in acquiring the domain name.


Where end-users are concerned, more and more developers are discovering that the mantra “it’s all in the domain name” is not really accurate. It is still of utmost importance to brand your ebusiness with a domain name that commands instant credibility. If you can manage to do that with a keyword-rich or category-killer domain name, then you are on the right track.


However, as a lot of people are now realising, branding goes much further beyond the remit of what a domain name has to offer. The domain name at best, will only contribute 10% to the overall branding strategy.


Developers, more so those from the domain community are realising that web development is hard work. Branding requires even more planning and strategising. It’s not just about launching a website. You have to get the right logo, the right colour schemes, content, and images. As much as SEO is important, the impact of social media cannot be ignored. Any brand these days will require a proactive social media agenda.
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Easy Domain posts


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Court Overrules Kentucky Domain Name Seizures


Kentucky seized a list of gambling-related domain names, claiming that the domains were being used “in connection with illegal gambling activity” in the state. Having strict regulations regarding gambling, Kentucky seized 141 domains claiming the domains in violation of the state’s laws, and further are a drain on the state’s economy as the funnel money away from in-state betting such as horse races. Word spread immediately throughout the domain name community, with the ICA offering to help the gambling industry with the case.


On January 20th, 2009 the Kentucky Appeals court agreed that the state was not within its rights to make the seizures, as domain names did not constitute a “machine or any mechanical or other device…designed and manufactured primarily for use in connection with gambling,” as the law was written to protect against.


The victory is expected to help grow confidence in online gambling, and will increase awareness for the increasing need of understanding domain names within the court system.
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