NEW YORK, May 17, 2011-- Fashion-forward 2012 Honda Civic Coupe, wearing the official livery of an IZOD IndyCar pace car, has taken up residence in the windows of the Herald Square and Roosevelt Macy's stores to promote the Civic Racing Style sweepstakes heralding the arrival of the all-new, ninth generation Honda Civic.
Civic "window dressing" is to help promote the Civic Racing Style sweepstakes which heralds the arrival of the all-new, ninth generation Honda Civic. Beyond the contest, the arrival of the new Civic has many people very excited.
The contest is open only to New York residents, but the Civic being on display in NYC has people all over the country excited about the new 2012 Civic.
"Teaming with iconic brands like Macy's and IZOD and offering consumers chances to win a new Honda Civic and the experience of starting an IndyCar race with Mario Andretti makes this one of the most unique promotions we have undertaken, there is nothing like it in sports," said Richard Kent, senior manager of Honda.
Visitors to the Herald Square and Roosevelt Field Macy's stores, or to any of 53 participating New York-area Honda dealerships, are eligible to join the Honda contest. Eleven (11) top-prize winners in the Civic Racing Style sweepstakes will win a 2012 Honda Civic LX Coupe and a $2,500 IZOD shopping spree. Twenty (20) runners up will win a "second chance" trip for two to the IZOD IndyCar World Championship race in Las Vegas, Nevada, which includes one more opportunity to win a 2012 Civic before the start of the season-ending race.
In addition to the Civic Racing Style sweepstakes, visitors to the Macy's and Honda stores will be eligible to enter a second contest, the Honda Fastest Seat in Sports sweepstakes, in which winners will have the opportunity to ride along with legendary racecar driver Mario Andretti in a specially prepared, two-seat IndyCar for the start of an upcoming IZOD IndyCar race.
"Teaming with iconic brands like Macy's and IZOD and offering consumers chances to win a new Honda Civic and the experience of starting an IndyCar race with Mario Andretti makes this one of the most unique promotions we have undertaken, there is nothing like it in sports," said Richard Kent, senior manager of Honda.
Under the banner "To Each Their Own", the 2012 Honda Civic made its world debut last month at the New York International Auto Show. The 2012 Civic boasts the most diverse lineup in the history of Civic with six unique models:
4-door Civic Sedan
2-door Civic Coupe
high-performance, 201-horsepower Civic Si Sedan and Coupe
The 41mpg(1) Civic HF
The 44mpg(1) Civic Hybrid
A Civic Natural Gas model.
Additional highlights of the new Civic lineup:
Available new technology features include an intelligent Multi-Information Display (i-MID), USB Audio Interface, Bluetooth HandsFreeLink, and a Satellite-Linked Navigation System with voice recognition and FM Traffic
Advanced safety systems include the Honda-exclusive Advanced Compatibility Engineering (ACE) body structure for frontal collision energy management and vehicle-to-vehicle crash compatibility.
Major gains in fuel economy, including the 44mpg(1) Civic Hybrid, America's most fuel efficient sedan, and the 41mpg(1) Civic HF.
New powertrain technologies include a re-engineered 1.8-liter 4-cylinder engine with enhanced fuel economy, a larger and more powerful 2.4-liter 4-cylinder Si power plant, and a new Civic Hybrid powertrain that delivers higher overall performance and improved fuel economy
Local El Paso residents who have questions about the new 2012 Civic or want to take one for a test drive are encouraged to stop by Rudolph Honda - the premiere Honda dealership in El Paso and surrounding areas. Their sales team are helpful, friendly, and professional. With a long history of serving local residents, they are excited to be able to offer the great new Honda Civic.
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