(Australia Twitter)-On a day when 200 Queensland tourism operators left the capital on a two-state bus tour to promote the state as a warm, sunny winter holiday destination, the skies over Brisbane opened, dumping heavy rain and sparking flash flood warnings.
Tourism Queensland today embarks on the next stage of its recovery as 200 operators begin a five-day roadshow from Brisbane.
Four groups will criss-cross New South Wales and Victoria promoting the Nothing Beats Queensland message.
During the campaign, the 200 operators will travel to 13 cities across New South Wales, Victoria and the ACT on two brightly branded Tourism Queensland buses.
They’ll include representatives from wineries to B&Bs and surf schools.
The tour is part of the State and Federal Government’s $12 million recovery package.
Cairns-based federal senator Jan McLucas said the campaign was ‘‘smart, cheap, and I believe it'll be very effective.
Federal tourism minister Martin Ferguson said: “The Queensland on Tour road show will roll into towns from Ballina to Bendigo and Wagga Wagga to Wollongong personally promoting a range of Queensland holiday deals and giveaways.
[Today’s weather] is an aberration. This is not what Queensland’s like. It’s not happening anywhere else in Queensland except just over Brisbane right now.’’
The buses left Brisbane today for the tour and will converge in Sydney on Saturday.
No comments:
Post a Comment