Marissa DuBois in Slow Motion Full Fashion Week 2023, Fashion Channel Vlog,

Thursday, June 30, 2011

Social Game Developers Keen On Google Plus

Google announced its "field trial" of Google+ this week, many wondered if the search giant had finally crafted a successful social tool or whether it would fizzle like Buzz and Wave. That remains to be seen, but at this point, it appears that many tech-savvy early adopters are at least eager to try it out: invites are now closed.
"We've shut down invite mechanism for the night. Insane demand. We need to do this carefully, and in a controlled way. Thank you all for your interest!" Vic Gundotra, Google's senior vice president of engineering, wrote in Wednesday night post.
Google+ made its debut on Tuesday and aims to connect people via specific friendship circles, interests, location, and more. Those visiting the plus.google.com Web site are currently met with a notice that says Google is "testing with a small number of people," but those who want access can sign up to get an email when it opens to a larger group.
Even those who have been invited, however, are having trouble getting access. "Already invited? We've temporarily exceeded our capacity. Please try again soon," reads a note on the site.

Knight said that RockYou has been working with Google's "social gaming team," and had early access to the network. While he didn't reveal that any Google Plus games are in the works from RockYou, he said, "We are definitely energized by Google Plus and the work that is happening there...We look forward to watching their platform evolve, and to working with them on projects in the future."

For game developers we spoke with, it's the increased level of communication and the tailoring of that communication that is so promising. "Google Plus is a great step for Google. It's clear that they've built it from the ground up with the idea of improving communication with the social web in mind," said Arjun Sethi, CEO of Ravenwood Fair house Lolapps.

Another aspect of Google that has a unique appeal when compared to Facebook is that the company has its massive fingers in major sectors, as it's also owner of a web browser and mobile operating system. Imagine an army of new Android phones and tablets pre-installed with Google Plus, ready to let users access their favorite social games.

"Their approach is simple yet apparent across their Google products," Sethi said. "It will be exciting to see how millions of consumers start adapting to it. For Lolapps specifically, Google Plus will give us the opportunity to extend the ways that we are already innovating upon other social platforms and to see what Google has to offer."

Google itself, perhaps expectedly, isn't quite ready to talk about its gaming plans for Google Plus this early on. But what we do know is that Google has reached out to game developers already, and the gaming space is on the company's Google Plus radar.

"We don't have any specific details to share on our plans around incorporating games into Google Plus," said Google senior manager of global communications and public affairs Katie Watson in a statement. "But, it's important to keep in mind this is an ongoing project and this is just the beginning. We plan to add a lot of features and functionality to Google Plus over time. We're just excited to get started.

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