Bosses at Network Ten say they're surprised at criticism of its new reality series The Shire which is due to begin filming in Sydney.
The mayor of Sutherland Shire has launched an attack against the series, telling Fairfax Radio's 2UE she was deceived about the show's content after seeing a promotional video.
The YouTube video, which has since been removed, apparently indicates the show will follow the style of the raunchy MTV series Jersey Shore, focusing on young single people in the area.
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Mayor Carol Provan told the station the show's production company, Shine, had deceived her by saying the show would provide opportunities for tourism.
Network Ten Chief Programming Officer David Mott said he was surprised a number of Sutherland Shire councillors had publicly criticised the series.
Detractors of the show, which is set in the Sutherland Shire, include local council authorities who fear it will damage the reputation of the beach-side area.
"We don't need this, it's not a good thing for The Shire," Mayor Carol Provan told radio program The Kyle & Jackie O Show.
She said councillors were shocked after seeing a promotional video of the show, leaked online and later removed, which appeared to focus on young single people in the area.
But Mr Creswick said there is too much "negative media" surrounding the show, which begins filming on March 28.
"Life is up and down so, sure, a reality show will have some down moment, but as far as I can see Cronulla is a really positive place," he said.
Ten has described The Shire as "a bold, highly addictive dramality series that follows the often outrageous lives and loves of a group of people who are destined to become the most talked about in Australia".
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