Southwest Airlines

Southwest Airlines Co. (NYSE: LUV) is a major U.S. airline, the world's largest

low-cost carrier, headquartered in Dallas, Texas. The airline was established in 1967 by Herb Kelleher and adopted its current name (Southwest Airlines) in 1971. The airline has nearly 46,000 employees as of December 2014 and operates more than 3,800 flights per day. As of 2014, it carried the most domestic passengers of any U.S. airline. As of June 2016, Southwest Airlines has scheduled services to 97 destinations in 40 states, Puerto Rico, and abroad.

Southwest Airlines has used only Boeing 737s, except for several years in the 1970s, and 1980s, when it leased some Boeing 727s from Braniff International Airways. As of January 2016, Southwest is the largest operator of the Boeing 737 worldwide, with over 700 in service, each averaging six flights per day.

For the tenth year in a row, Fortune magazine recognized Southwest Airlines in its annual survey of corporate reputations. Among all industries in 2004, Fortune has listed Southwest Airlines as number three among America’s Top Ten most admired corporations.

On December 13, 2011, Southwest placed a firm order for 150 Boeing 737 MAX aircraft, becoming the launch customer for the type. First delivery is expected in 2017.

In January 2012, Southwest Airlines expressed interest in serving Mexican and South American destinations out of Hobby. On May 30, 2012 Houston's city council approved Southwest's request for international flights from Hobby. Southwest agreed to invest at least $100 million to cover all costs tied to the Hobby upgrade, which includes designing and building five new gates and a customs facility. Construction at Hobby took two years, with international flights beginning in October 2015.

On April 11, 2012, Southwest introduced the 737–800 to the fleet. It seats 175 passengers as compared to the regular 143-seater 737-700. The first 737–800 was called "Warrior One in salute of the Southwest Employees’ Warrior Spirit.

On May 5, 2014, Southwest announced that it has chosen Amadeus IT Group to replace its current domestic reservation system. Southwest already operates its international reservation system with Amadeus. The new domestic reservation system is expected to take a few years before it is implemented. When completed, Southwest will operate one reservation system by Amadeus.

In September 2014, Southwest introduced new branding, including a new livery and logo.

On October 13, 2014, the Wright Amendment restrictions at Dallas Love Field were repealed and Southwest expanded service at Love Field to include cities outside the previous location restrictions.

Throughout 2014, Southwest expanded service at Reagan-National in Washington D.C. and LaGuardia Airport in New York City through slot acquisitions from the American Airlines/US Airways merger.

On June 10, 2016, Southwest received approval to begin flights to Cuba.  Southwest was one of 6 airlines chosen by the USDOT to commence scheduled service to Cuba. Southwest will launch service from Fort Lauderdale–Hollywood International Airport to Varadero, Cuba and Santa Clara, Cuba.