But while Tammy Hembrow has carved a lucrative career from sharing bikini-clad photos and fitness videos on Instagram (and amassed a following of almost 12 million people in the process), she’s now about to make a big career jump.
The 26-year-old from the Gold Coast is walking in “the world’s most breathtaking runway show” next week – marking her official move from social media star to fully-fledged model.