When not promoting the government’s shakedown of Google and Facebook, the main focus of media companies is attracting eyeballs in the hope of subsequently gaining a few pennies from advertisers.
And that, folks, is why we have clickbait.
Wardrobe malfunctions, anything real or imagined about the Royal family, two-headed snakes and frightening new diseases are great eyeball catchers – but if you’re a finance journalist, it’s difficult to work them into the business pages.